Crescent Europe launches GOOD, BETTER, BEST standards
With a myriad of technical jargon and confusing terminology, Crescent Europe's customers asked the company to come up with an easy to understand message, which is just as easy to explain to your customers. So Crescent Europe is delighted to cut through the confusion and announce the new benchmarks for its entire product range - GOOD, BETTER, BEST.
As managing director, Peter Royle said: "We are delighted to launch these succinct industry standards that are encapsulated in three simple words - GOOD, BETTER and BEST. These will be reiterated across all our marketing and point of sale literature to help reinforce the message to framers and their customers."
GOOD = STANDARD
All products in the GOOD category slow the speed of ageing to artwork for minimum and commended framing.
BETTER = CONSERVATION
All products in the BETTER category offer higher levels of protection for conservation level framing.
BEST = MUSEUM
All products in the BEST category offer the highest levels of protection for museum level framing.