Events / SMAC in France goes down well
SMAC in France goes down well
2007-03-18 to 2007-03-20
After having successfully launched the GOOD, BETTER, BEST message to the industry at SACA in Italy, Crescent Europe took a step forward and unveiled its new concept and latest product additions at SMAC in Paris.
"Our French customers' reaction to the GOOD, BETTER, BEST concept was very positive", said Seif Ben-Ayed, sales manager for France. "French framers start to understand our simple message and welcomed the launch of all our supportive point of sale literature and the colour-coded specifiers in French."
For more information please visit the SMAC